Embrace Life...Always Wear you Seat Belt.

Not your typical seat belt commercial...that's for sure. This is a PSA made by Daniel Cox. Cox is a film maker in London and came up with this idea after reading about too many car accidents that could have been prevented by wearing your seat belt. Cox said,"It ditches every road safety campaign cliche and instead, simply shows the joy of living. In doing so it delivers a positive emotional response, rather than a tried old shock." This commercial says more than I ever could. It is so powerful and the music adds to the suspense! Most PSA's are cliche and not memorable. This PSA is the opposite. I have no words for this because it really says it all for me! Let me know what you guys think about this.